Querelle Campaign 2023 by untitlab®

untitlab is a fashion brand that is all about pushing the boundaries of design and innovation in footwear and accessories. The brand’s name, inspired by the way artists entitle their works when the creations are undefinable, captures the essence of what untitlab™ stands for: erasing boundaries and proposing new possibilities within the fashion industry.

What sets untitlab apart is their focus on the intermediate progress, meaning they prioritize the process of design rather than simply the finished product. This approach allows the brand to experiment with materials, silhouettes, and visual aesthetics to create designs that are truly unique and boundary-breaking. Their collections showcase radical silhouettes and alternative visual aesthetics.

In addition to their design innovation, untitlab is also committed to sustainable development. The brand’s co-founders prioritize improving the ecological environment and participating in the progress of the Anthropocene, a time marked by the significant impact of human activities on the planet.

Since its launch at Shanghai Fashion Week in March 2019, untitlab has made a name for itself in the global fashion industry. The brand has released a series of collections at London Fashion Week, PITTI UOMO menswear fashion week, and Paris Fashion Week, and has already established 50 authorized retail stores worldwide. Their global online shopping website allows consumers from around the world to purchase their unique designs.

What truly sets untitlab apart is their invitation for consumers to actively establish their personal usage scenarios. By prioritizing versatile usage references and focusing on common human experiences and emotions, untitlab™ creates designs that can be incorporated into anyone’s personal style. The brand’s commitment to sustainability, innovation, and versatility make them an exciting addition to the fashion industry.

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